As part of our dynamic development methodology, we identify the following ingredients that make a successful website. These characteristics can be incorporated to fulfill the needs and enhance the look of a perfect website.

The biggest single reason visitors do not stay at a website is that it takes too long to load - that is the time it takes for the page to appear on the computer screen. The site needs to be designed around the premise of 'loading' as quickly as possible. To achieve this, iSoftNet will ensure a strong text base for the pages (text loads very quickly). When photographs are used, we will optimize them to be the appropriate size and yet viewing it in its best quality and structure to ensure that they load within an appropriate timeframe.

The site needs to be compatible for viewing across a wide range of user platforms and browser software. We will test the site with many different browsers to ensure that the vast majority of visitors can see the site quickly and easily.

An Internet site today represents the first contact point for many prospective clients. It is, in a nutshell, showing how professional a company is, and what kind of attitude they have in selling themselves. In full consultation with our clients, we will discuss the interface and layout of the site with you, to ensure the site is attractive, appealing and reflects the appropriate image. We utilize extensive usability survey to ensure the site is simple to navigate to encourage usage.

A clear, crisp view of the information on the site is paramount in relation to finding specific information on a site. At this early stage, we would anticipate the use of databases to store all information of interest. To provide major benefit to the business, the site should have significant amounts of information available to the user.

Search engine positioning will be considered and the site will be developed with special techniques to highlight key words for search engine bots, as the recent search engine technologies are more intelligent. The separation of content and presentation makes the content represent a larger part of the total file size. Combined with semantic markup this will improve search engine rankings.